Recovering perfectionist. Collaborative by default. More interested in solving the right problem than simply decorating the solution.

Recovering perfectionist. Collaborative by default. More interested in solving the right problem than simply decorating the solution.

Selected Work

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Calibrate Marketing

Shaping a more strategic identity for a growing digital agency

Calibrate Marketing

Shaping a more strategic identity for a growing digital agency

ATR & Ellerslie Events Centre

Modernising a heritage racing brand for a new generation

ATR & Ellerslie Events Centre

Modernising a heritage racing brand for a new generation

Marine Metre²

Simplifying environmental data through digital storytelling

Marine Metre²

Simplifying environmental data through digital storytelling

Hello Sailor Bakery

Building a playful artisan bakery brand from the ground up

Hello Sailor Bakery

Building a playful artisan bakery brand from the ground up

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about me

Hi, I'm Kate.

Hi, I'm Kate.

Hi, I'm Kate.

A senior designer and creative lead with over a decade of experience across brand, digital and user experience.

Background

For the past nine years I've been the senior design voice within a strategy-led digital marketing agency.

Most of that time has been spent working between disciplines – translating strategy into design, helping clients make decisions, collaborating with developers and shaping digital experiences that work in the real world, not just on a presentation slide.

My Approach

I've had the opportunity to work across a diverse range of industries, audiences and challenges, and through this experience I've found that great design isn't just about aesthetics – it's about properly understanding the problem, making deliberate decisions and creating work that delivers measurable impact.

Where I thrive

I do my best work alongside curious people who care about what they do, aren’t afraid to challenge ideas, and believe the strongest work comes from collaboration. Good coffee doesn’t hurt either.

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Expertise

Creative Direction

Guiding projects from early thinking through to final execution, helping teams turn good ideas into stronger ones.

Creative Direction

Guiding projects from early thinking through to final execution, helping teams turn good ideas into stronger ones.

Brand + Identity

Translating strategy into identities people can recognise, remember and connect with.

Brand + Identity

Translating strategy into identities people can recognise, remember and connect with.

Digital Experiences

Designing websites, digital products & integrated media campaigns that balance user needs, business goals and good design.

Digital Experiences

Designing websites, digital products & integrated media campaigns that balance user needs, business goals and good design.

Strategy + Systems

Creating alignment through collaboration, clear thinking and systems that support better creative outcomes.

Strategy + Systems

Creating alignment through collaboration, clear thinking and systems that support better creative outcomes.